#1 Contractor Marketing Company
Marketing Solutions Built for
Home Improvement Contractors
Struggling to keep your guys busy and the phones ringing? At Builder Brand Marketing, a dedicated home improvement marketing agency, we specialize in helping contractors grow and scale their businesses. Whether you’re remodeling full homes, kitchens, or just installing siding, our tailored marketing strategies ensure your business stands out in a crowded market.
Who We Work With
We partner exclusively with contractors who:
- Are driven, motivated, and ready to take action.
- Have a "figure it out" attitude and a commitment to overcoming challenges.
- Are serious about growing their business.
If you’re a motivated, driven professional who’s ready to invest in growth, we’re ready to help. And if you’re unsure if we’re the right fit, we’ll have an honest conversation to see if our partnership aligns with your goals.
Why Contractors Choose Builder
Brand Marketing
We Understand Your Industry
Let’s face it: many marketing agencies don’t specialize in construction. As a construction marketing agency, we do. With us, you don't have to waste your time over explaining your services or deal with the frustration of incorrect content and photos on your site. With over 15 years of combined experience in marketing and deep roots in the construction industry, we know how to craft strategies that resonate with your target audience.
We Actually Help You Grow
Marketing isn’t magic, it’s a process. While SEO and branding take time to yield lasting results, we offset the wait with high-impact strategies like Google Local Service Ads. We provide marketing for contractors that keeps your phone ringing now while your long-term growth plan builds momentum. We focus on the here and now, but also the future.
We Research, Not Guess
Have you ever been told "this will work,” without anyone being able to explain why? Many contractors have been burned by agencies that throw generic search terms on a site, follow a template, and hope for the best. We don’t work that way. We spend serious time researching how homeowners actually search for contractors in your area, what services they’re looking for, and how competitive those searches are. The result is a plan built specifically for your business.
We Answer The Phone
There's nothing more annoying than spending a lot of money and starting with a new company, just to be unable to get ahold of them. As time goes on you become more and more frustrated and unsure of the work being done. We get it. Which is why customer service and easy communication is at the forefront of our service. We love our customers and this is why we are selective of who we work with.
About The Owners
Our founders, Bri and Todd, grew up in Connecticut. Bri grew up working day in and out in the field with her father in his construction company.
Together they built new houses, completed interior and exterior remodeling, roofing, and provided general contracting services. After 10 years, Bri went to school for Graphic Design and then she attended university again for marketing.
Todd’s father was in the CT Carpenters Union and Todd spent quite a bit of time with him and helping out. He attended a vocational high school for Carpentry and then later joined the Operators Union as a heavy equipment mechanic. After 6 years in the union he went on to join Bri and they started BuilderBrand together.
They started this business together in hopes of bringing massive impact to small business owners, and changing lives. They also coach a marketing course together and participate in marketing conferences around the country.
Meet Some Of Our Clients
15% off for veterans and service members
We are eternally grateful for the sacrifices made and offer a discount as a thank you. Please let us know if you have served past, present or future.
Our Services
Custom Website Design & Development
Your website shouldn't be something you “have” because you’re supposed to. It’s often the first impression a homeowner gets of your business. If it’s confusing, outdated, or hard to use on a phone, you’re losing opportunities before the phone ever rings. We build websites that are easy to navigate, work properly on mobile, and clearly guide people toward reaching out.
SEO & Local Optimization
SEO takes time, and anyone promising overnight results is cutting corners. We’re upfront about that from the start. Our approach is built around ethical, long-term strategies that help your business become more visible without putting your online presence at risk. We spend time researching and putting together a plan specifically for your business, so you show when someone's looking locally.
Google Local Service Ads
These ads can be incredibly effective, but only when they’re set up and managed properly. We take care of the setup, optimization, and ongoing management so your business shows up where homeowners are actively looking.
Website & Email Hosting
Fast, secure, and worry-free—our hosting services include regular backups, technical updates, and spam protection. We handle the tech so you can focus on what matters most; your business.
Google Business Profiles
Your Google Business Profile is just as important as your website! If it’s incomplete, outdated, or inactive, you’re missing opportunities without realizing it. We make sure your profile is fully set up, properly optimized, and maintained.
Why We’re Different
Selective Partnerships
We don’t try to be everything to everyone. We work with contractors who are ready to do what it takes and take growth seriously. That focus allows us to give each client the attention they deserve and build strategies that actually make sense for their trade, their market, and their goals.
Integrity First
We’re upfront about what marketing can and can’t do. You won’t hear us making big promises just to close a deal. Instead, we focus on clear communication, what to expect realistically and data-backed decisions so you always understand what’s happening and why. You can count on our team for brutal honesty every time.
Custom Plans
No two contracting businesses operate the same way, even within the same trade. That’s why we spend a lot of time getting to know how your business actually runs, what you want to grow, and where things tend to break down. The plan we build is shaped around your services, your market, and your goals, not a generic template.
Top Rated SEO Agency
Our SEO, paid advertising, and website strategy are designed to work together, not in silos. The goal isn’t quick spikes or short-term wins, it’s creating steady visibility and a more consistent flow of qualified leads you can actually plan around throughout the year. We’re trusted by home service and construction businesses who want marketing that feels intentional, not unpredictable.
PROVEN METHOD TO MAXIMIZE CALLS AND GROW YOUR CONSTRUCTION BUSINESS
Download The ULTIMATE Builder's Marketing List
Our All-In-One Programs
Our SEO, paid advertising, and website strategy work together to create a steady flow of qualified leads for home service and construction businesses throughout the year. Instead of quick spikes followed by slow periods, we focus on building visibility and demand you can actually plan around. We’re trusted by contractors who want marketing that feels intentional, not unpredictable.
"HOME REMODELERS"
Package-
Perfect for kitchen, bath, basement, and whole-home remodelers who want to attract high-value projects.
-
Custom website optimized to showcase remodeling projects
-
SEO keyword strategy focused on high-ticket remodeling terms
-
Google Business Profile optimization with project photos & weekly updates
-
Google Guaranteed Ads setup & management
-
Supplemental social media posts highlighting before-and-afters, reviews, and FAQs
"EXTERIOR REMODELERS"
Package-
Tailored for contractors focused on roofing, siding, windows, decks etc.
-
Service-focused website design emphasizing roofing, siding, decks, and windows
-
Local SEO strategy targeting “near me” searches and storm-season demand
-
Google Business Profile optimization with photos and seasonal updates
-
Google Guaranteed Ads setup for exterior leads ready to buy
-
Ongoing SEO + supplemental social content for credibility and visibility
"SPECIALTY CONTRACTORS"
Package-
Ideal for contractors with niche services like electricians, plumbers, painters and more.
-
Service-page-focused website design to highlight specialties
-
Keyword research and SEO targeting urgent and high-demand services
-
Google Business Profile optimization with strong review generation plan
-
Local Service Ads (where available) or targeted Google social campaigns
-
Weekly posts to keep your brand active across Google and socials
"FULL SERVICE CONTRACTORS"
Package-
For larger contractors with multiple divisions such as remodeling, exterior, specialty Etc.
-
Comprehensive, multi-service optimized website design
-
SEO strategy covering multiple service areas & offerings
-
Google Business Profile optimization across categories & divisions
-
Google Guaranteed Ads setup to feed every department leads
-
Social and content strategy to build authority in every service area
Let’s Build Your Business Together
Your business deserves more than cookie-cutter marketing. At Builder Brand Marketing, we help you attract better leads, close more deals, and grow your brand with confidence.
Get more calls, more estimates, and more of the jobs you actually want.
In one strategy session, we’ll audit your business and show you exactly where to focus online to generate consistent, high-value leads.